{"product_id":"purple-reign-tone-correcting-shampoo","title":"Purple Reign Tone Colour Correcting Hair Shampoo 250ml","description":"Key Benefits:\u003cbr\u003e\u003cbr\u003e**Bye-bye brassiness**: A purple pigment-rich shampoo that helps neutralise unwanted yellow, orange and warm tones in blonde, silver and grey hair. The advanced colour-correcting formula works on contact, delivering visible results with every wash.\u003cbr\u003e\u003cbr\u003e**Gentle \u0026amp; moisturising cleanse**: Gently cleanses your hair and scalp without stripping. Helping to replenish moisture for soft, nourished hair without weighing it down. The creamy lather respects your hair's natural balance while removing impurities and product buildup.\u003cbr\u003e\u003cbr\u003e**Berry-powered shine**: Enriched with blackberry and blueberry extracts, this formula helps revive dull, discoloured strands, boosting vibrancy and natural radiance. These antioxidant-rich botanicals work together to enhance shine and restore luminosity to tired, brassy hair.\u003cbr\u003e\u003cbr\u003e**97% natural \u0026amp; scalp-kind**: With plant-powered ingredients and no sulphates, silicones or parabens. It leaves strands fresh, nourished, and perfectly cool-toned. Safe for colour-treated hair and suitable for regular use, this formula is dermatologist-tested and kind to sensitive scalps.\u003cbr\u003e\u003cbr\u003e**Perfect for**: Blonde, silver, grey, and highlighted hair that needs colour correction and extra care.","brand":"Noughty","offers":[{"title":"250ml","offer_id":55410983174471,"sku":"NOUPR4101","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/8951\/5079\/files\/Purple_Reign_Shampoo_Pack_Shot_FOP_1.webp?v=1792166809","url":"https:\/\/thelittlecushioncompany.co.uk\/products\/purple-reign-tone-correcting-shampoo","provider":"The Little Cushion Company","version":"1.0","type":"link"}